New Mommy Must-Have: SNOO Bassinet

by Christina Brown

So Colton is officially 3 months old and at this stage, parents normally celebrate because their babies start sleeping a little longer through the night. I'm not celebrating. Wanna know why? Because I've been cheating. Colton has actually been sleeping in 5-6 hour stretches from the time he was about 4 weeks old. I have been hoarding a secret weapon. I discovered the magical SNOO bassinet from Happiest Baby and our lives have forever been changed. The SNOO Smart Sleeper is the first responsive bassinet that boosts sleep for babies and parents. Here are 4 reasons you need this bad boy on your registry: 1. The technology is like witchcraft. So essentially the SNOO Smart Sleeper rocks your baby to sleep with this magic (aka technology) that imitates the rhythmic sensations babies enjoy while in the womb. You plug it in, press a button and suddenly the base of the SNOO bassinet starts rocking baby back and forth, the exact same way baby used to move while in your belly. Oh and it makes WHITE NOISE. Witchcraft, I tell you. I put Colton in this thing and he can't help but calm down and then eventually fall asleep. The combination of motion (swinging) and sound (white noise) is engineered to respond the way a parent would; increasing as the baby cries. So that means if the baby starts wailing, the bassinet can actually "hear" the baby's cries and will start to move baby faster and the white noise will get progressively louder until baby calms down. It's genius. 2. The design is super chic (stylish nursery-friendly). Am I the only one who looks for baby products that will fit in with my current decor? No? Didn't think so. If you're reading this, it's likely because you're a stylish mama like myself. And if you're a stylish mama, you have a stylish home that you would like to KEEP stylish despite the addition of an infant, yes? The SNOO bassinet is about the most fashionable bassinet I've ever seen. No really, I want an adult sized version. I'm not joking. 3. It's safe. Ok so with all this technology, and the plugs, and the SNOO sack that slightly resembles a strait jacket, you're wondering if this thing is safe? Why yes, yes it is. The SNOO's swaddle feature secures the baby on its back, which prevents risky rolling (when used as directed). The pediatrician will tell you that baby should always sleep on its back, so the SNOO assures that they do. The swaddle securely attaches to the sleeper to prevent baby from rolling over, guaranteeing baby stays on its back. 4. It's worth the price tag. I know what you're thinking. The SNOO Smart Sleeper retails at $1,160 which is NOT cheap. But trust me, it's worth every penny. This is SLEEP we're talking about. Precious hours of sleep that you'll get back in your days and nights as a new parent. It's good for the first 6 months of baby's life and they also have deals on it year round. If you follow @happiest_baby on social media, you'll undoubtedly be notified of sales of anywhere between $100-$500 off the sleeper, depending on the promotion. Ok so here's the classic rundown: Why You Need It: Because it WORKS. Your baby will sleep longer, which means you will sleep longer. Gone are the days of extreme sleep deprivation. It's safe and trusted by pediatricians. How It Works: Built by Dr. Harvey Karp, renowned pediatrician and creator of the 5 S’s. The SNOO bassinet works by turning on the baby’s calming reflex, as described in his book “Happiest Baby on the Block.” You plug it in, nest baby inside the sack, strap the velcro straps over baby's chest with hands at sides, and zip the sack up and over baby. Press the power button and watch your little one glide off into Sleepyville. If baby cries, the SNOO Smart Sleeper adjusts it's rhythm and white noise sound to settle baby back down. Where To Buy: The SNOO Smart Sleeper retails for $1160 and is available at (click here)

Questions about the SNOO? Hit me in the comments and let me know!

The SNOO Smart Sleeper was gifted to me by Happiest Baby in exchange for this review. All opinions expressed here are my own and not those of the company.